Do you care about the environment?

Let's recycle together

Did you know that the textile industry waste more than 95 million ton of textile every year

We need to stop this now!

Responsible for 10% of humanity’s carbon emissions and 20% of all industrial water pollution worldwide, the global clothing and apparel industry is a significant contributor to climate change and resource depletion.

At A New Story we are passionate about sustainability and dedicated to creating change. Up to 85% of textiles go into landfills each year, and our quest is to give some of them a second life. Consequently, all our products are made from recycled or leftover materials.

No social unacceptable working conditions.

At A New Story we use recycled yarns from Italy....we produce all our knitwear within Europe to reduce Co2 impact on the planet we live on.

The first phase to give new life to cuttings, production waste or old garments is called sorting, i.e. the classification of the different products to be recycled by color, fibrous composition and fineness.

The material selected after sorting is subjected to a double cutting phase in order to create small fragments, then carded, spun into new yarn and lastly steamed.

The whole process is carried out only mechanically without the aid of any chemical additive, therefore without any environmental impact.

With your help we can actually make a difference.

Join our dream and become a part of our solution and help us save this blue planet.

We never compromise, when it comes to the quality of the materials we use, and only incorporate materials that meet our strict quality and aesthetic standards.

Quality and longevity are important values at A New Story, and we are dedicated to creating timeless items that remain beautiful year after year. By doing so we challenge fast fashion and the prevalent throwaway mentality taking a small step towards big change.

A New Story - knitwear made out of waste.

A New Story - Let's tell it together?