Design Philosophy

Simple. Functional. Timeless.
With roots deeply grounded in the Nordic design tradition, our design philosophy celebrates a unique fusion of simplicity and functionality.
Our guiding principle is to bring a timeless, minimalist aesthetic to all our designs – from fashion and apparel to home décor.
Our limited and carefully selected fabrics, rich textures, beautiful colourways and refined details add a touch of the unexpected to our clean and simple lines.
We cooperate with creative and innovative designers who each bring their own vision, personality and expertise to our product portfolio.