WHAT IS DEADSTOCK?
We often often get the question - what is deadstock? Here's the answer: Textile mills and garment factories typically have a large amount of leftov...
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Sustainable design for people & planet
Why A New Story Giving leftover materials a new purpose – and a new story to tell A New Story designs and manufactures sustainable fashion, appar...
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Design Philosophy
Simple. Functional. Timeless.With roots deeply grounded in the Nordic design tradition, our design philosophy celebrates a unique fusion of simplic...
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